Web Analytics

A better way to understand your website traffic

See which pages users visit, where they come from, and how they access your site. Get high-level visibility on your app traffic with complete control over your data.

Feature preview

Understand user behavior, not just pageviews

Works instantly with your OpenReplay setup

Already using OpenReplay? Web Analytics works immediately, no tags, no code update required.

See the behavior behind the metrics

Pair high-level traffic metrics with session replays. Understand exactly why users behave the way they do.

Own your web analytics infrastructure

Run your Web Analytics self-hosted or on a dedicated instance. Full compliance with your security and privacy requirements.

Complete traffic insights connected to user sessions

Traffic overview

Track key traffic metrics

See top pages, referrers, and traffic volume to understand where users land and how they arrive.

Session insights dashboard
Top Users

Identify your most engaged users

Find the users with the most sessions and interactions to support engagement or follow-up analysis.

Session insights dashboard
Journeys & Funnels

See how users navigate and where they drop off

Map how users navigate between pages and pinpoint exactly where they abandon critical flows, so you can eliminate conversion roadblocks.

Session insights dashboard
Session Replay

Connect metrics to user sessions

See the user experiences behind any number. One click takes you from any metric to the actual sessions that shaped it.

Session insights dashboard

Answer the questions your traffic data can’t

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What’s causing users to drop off after landing here?

Identify high-traffic pages with low engagement or high drop-off. Use session replays to understand what users see, and why they leave.

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How do different traffic sources shape user behavior?

Break down traffic by referrer or UTM tag, then analyze how different sources influence user paths, engagement, and conversions.

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Are technical issues tied to specific devices or browsers?

Use device, browser, and OS breakdowns to identify experience issues on specific setups—and validate them quickly with session replays.

Works with self-hosted and dedicated deployments

Web Analytics is part of the full OpenReplay platform. Available fully self-hosted or on a dedicated instance. You get all the insight into user behavior, without giving up control over your data.

How is OpenReplay different from traditional web analytics tools?

OpenReplay links quantitative metrics to session replays. You don’t just see what happened—you can watch why it happened.

Can I define custom events to track?

Yes. You can define any event—like button clicks, navigation, or form submission—and include custom properties.

Is it privacy-friendly?

Yes. OpenReplay supports cookie-free tracking and a fully self-hosted setup. You stay in control of all user data.

Does it work with single-page applications?

Yes. OpenReplay is built for modern SPAs and captures dynamic route changes and interactions out of the box.

Can I see both events and sessions?

Yes. Every metric you track is tied to a real user session. You can dig into the session to see the exact experience.