Funnels

See where users drop off and why

Understand what’s really behind your drop-offs. Watch session replays related to each step of your funnel to quickly uncover and resolve issues impacting your conversions

1
Visited URL
contains
/item/categorycategory
3200
2
Click
on
Add To CartBuy Now
56%
1400
01m 14s
1800
3
Visited URL
is
checkout
88%
168
02m 08s
1232

Turn drop-offs into opportunities

See how users progress through your product

Discover how users move through each step of your funnel—how many continue, how many drop off, and where it happens.

Track improvements over time

Compare results over time to see if your updates are helping users move forward or causing new drop-offs.

Find exactly why users leave

Jump into sessions from steps with the most drop-offs. Spot confusing flows, broken elements or technical glitches.

Every drop-off tells a story, see it unfold

Funnel Steps

Build funnels from any user interaction

Use autocaptured URLs, clicks, or custom events to build funnels that match your product flow. No setup blockers or steep learning curve.

Session insights dashboard
Drill Down

See what happens before users leave

Drill-down directly from any funnel step to view related session replays. See what users experienced moments before they dropped off.

Session insights dashboard
Time to Convert

Measure conversion time between steps

Track the time it takes for users to move from one step to the next. Use configurable aggregations to identify delays in your flow.

Session insights dashboard

Solve conversion challenges with funnels

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Where are users abandoning your sign-up flow?

See how far users get in the registration flow. Replay sessions to see what went wrong like confusing UI, validation errors, or slow load times.

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Why are shoppers leaving during checkout?

Track each step in your checkout flow and find where users leave. Watch replays to uncover issues like broken buttons, slow loading, or unclear pricing.

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Which onboarding flow works better?

Test different onboarding experiences and measure which version gets more users to key actions. Use session replays to understand why one flow works better.

Works with self-hosted and dedicated deployments

Funnels are part of the full OpenReplay platform. Available fully self-hosted or on a dedicated cloud instance. You get all the insight into user behavior, without giving up control over your data.

What is a funnel?

A funnel is a step-by-step view of how users move through a specific journey—like signing up, checking out, or onboarding. It helps you see where users drop off and where they succeed.

What is a product funnel?

A product funnel maps key user actions in your app—from entry to goal. For example: landing page → sign up → email confirmation → first action. It helps you understand how users progress through your product.

Can I build funnels using clicks or custom events?

Yes. You can define funnel steps using URLs, clicked elements, or any custom event you track in OpenReplay.

How is this different from other funnel tools?

Each funnel step in OpenReplay is tied to a session replay. You can watch exactly what happened before a drop-off. Plus, it’s fully self-hosted—your data stays with you.

Can I analyze how long it takes users to convert?

Yes. OpenReplay lets you measure time between funnel steps using average, median, or p95 to detect slowdowns or delays.

Can I filter funnel data by user type or source?

Absolutely. Use filters like device, country, UTM, referrer, or any custom property to compare behavior across segments.

Is OpenReplay self-hosted?

Yes. You can run OpenReplay entirely on your own infrastructure. Your sessions, funnels, and all user data stay private.